It’s an unavoidable, globally-accepted fact: Advertising and marketing is a totally different animal today as compared to just a few short years ago. There are many different reasons for this, much of them having to do with the evolution and widespread infatuation with the social media platform as well as the systematic demise of physical media advertising’s popularity (i.e. magazine or newspaper ads).
Another big factor here is human attention span: Believe it or not, many marketers have concluded that the average human’s attention span today rivals that of a common variety goldfish…which is to say, it’s not that big of a window.
What this means is attention spans have gotten much smaller and today’s society has been raised on a steady diet of social media posting and non-stop YouTube videos. In this day and age, businesses need to be looking to the power of video in order to appeal to a visual-centric populous, or they’re simply not going to survive.
If you have been on the fence about adding video to your business operations, think about it like this: The future has already arrived – 2018 has been a full-on video revolution year for marketers, as some 61-percent of businesses have incorporated video as a marketing tool…and 66-percent of these companies were not using video a year ago!
Here are the top three reasons you should be using video marketing right now:
1. Video Boosts Conversions and Sales – Adding a product video on your landing page can increase conversions by 80-percent. Studies also show that 74-percent of users who watched an “explainer” video about a product subsequently purchased it.
2. Video Shows Great ROI – Need a better reason to consider video for your business? Some 76-percent of businesses say video provides good Return on Investment – in other words, it pays off big time.
3. Video Builds Trust – Trust is the foundation of conversions and sales, and video does it all – video content is likely to engage and ignite emotions, with YouTubers being the most powerful social media figures to promote your brand.
Of course, there are a multitude of other reasons supporting our perspective on video, but the point is that video is one of the most versatile and profitable digital marketing tools out there.
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