Website Development and Search Engine Optimisation (SEO)

We developed a CMS-based website for easy updating, local SEO and video production for this Berkshire-based pool construction company.

Website design/development, Search Engine Optimisation (SEO), branding and video production for this Berkshire-based pool construction company.



Our tasks:

  • Design and develop a CMS-based website
  • Search Engine Optimisation (SEO) for 12 keyphrases
  • Video production

After the development and launch of the Ascot Pools website, we were asked to perform Search Engine Optimisation (SEO) on the site to help it rank on Page 1 of Google for 12 keywords/phrases.  After a comprehensive SEO report being produced by us, the client was made aware the process would take 7 months to achieve using white-hat techniques.  Here are the results:

  • Website traffic increased by 436%
  • Website enquiries up by 245%
  • Dramatic increase in qualified leads
  • 83% increase in revenue in 12 months after SEO
  • Greater brand presence with SEO and social media

Client's project sign-off review...

“After thorough consultations about my visions for the business and the brand, Deren was able to put together a comprehensive report and proposal, outlining his suggestions step-by-step, with very clear justifications and expectations.

The website from Deren and his team was to replace our outdated site that had start gathering virtual cobwebs, with no real traction nor being used to ramp up our business.  Deren showed me the importance of ensuring my website helps with the growth of my business, rather than being a placeholder for my contact details.

The work carried out and the approach it was carried out with has been exceptional, I can’t have asked for much else.  The SEO that Deren recommended has shown us up on Page 1 of Google for various targeted phrases and the results have exceeded any expectations I had – the quality of website visitors, leads and enquiries has been incredible and my job of closing those construction deals has been so much easier.

As a small business with only 11 employees, my only concern with the effective marketing has been that we’ve not been able to cater for all enquiries, due to potential scalability issues – a nice problem to have!  Thank you again for all of your hard work, it’s greatly appreciated.”

  • Vaughan Turney, Director of Ascot Pools