The Power of Video in YOUR Business

The Power of Video in YOUR business. It’s an unavoidable, globally-accepted fact: Advertising and marketing is a totally different animal today as compared to just a few short years ago. There are many different reasons for this, much of them having to do with the evolution and widespread infatuation with the social media platform as…

How to Successfully Promote a Mobile App

  Simply developing a mobile app for Android or iPhone is not enough. Promoting it effectively is one of the main ingredients to longevity and success. To do this, it’s important to understand how to market and promote your app. There have now been 50 billion mobile apps downloaded through Apple’s app store. Because of…

How to Become a Social Media Influencer

  A lot of people think that the title of social media influencer is an honour that is reserved for rock stars, major CEOs and movie stars. Fortunately, they are wrong. Anyone can achieve this highly coveted status with a lot of hard work and some savvy planning. Being regarded as an influencer is a…

How Online Video Influences Customer Purchasing Behaviour

  Even though the countless mobile devices and technologies available today are smart enough that people can simply tap their surface and pay for goods, 83 percent of respondents in a recent study said that although they went online to research a product they were interested in buying they ended up purchasing it at a…

5 Frightening Consequences of Poor Social Media Management

Social media makes it possible for businesses and individuals to communicate with each other on a very personal level and in a manner that instantaneous and often provides instant gratification. Barriers that once separated consumers and companies have been removed by this medium, providing immediate dialogue between users. However, with these restrictions out of the…

Get Your Giggle On With These Social Media Funnies

There’s a lot to be said for humor in social media because, really, who doesn’t like to laugh? Not only are humorous posts and tweets more memorable, but they tend to be liked and shared more often. They evoke emotion, and in the world of social media, that’s a good thing. However, rather than focusing…