The Power of Storytelling in the World of Business

  As you’ve probably noticed, the use of storytelling is a very powerful communication tool and has become a key component for many businesses when it comes to their content marketing approach. Most people have experienced or seen the use of a dramatic story in a TV commercial or customer testimonial, and a lot of…

Shoestring Marketing for Your New Business

New businesses operate at a distinct disadvantage in a marketplace dominated by well-established enterprises. Restricted capital, limited experience and an unproven product are among the factors that can hamper upcoming businesses. However, marketing is a critical component of small business success, and it’s something you can do even on a shoestring budget. 1. Build relationships.…

3 Ways Newsworthy Press Releases Can Help Your Business Build Trust and Generate Leads

Every business, no matter what their size or industry, can develop a public relations strategy that includes marketing strong, newsworthy articles to help build credibility and trust with their current clients, as well as help their business generate more leads through word-of-mouth marketing. In this digital age, with information instantly available to current and potential…