About the client & the tasks…
WEBSITE DEVELOPMENT & MARKETING BUSINESS
Ascot Pools decided to refresh their original website built in 2001 with a more modern, flexible, and engaging website, to meet the requisite tastes of their clientele. After consultations with the client to understand their exact needs and industry-competition, a full website and online marketing plan was devised, which helped re-launch the fresh and dynamic face of the business.
The task was:
Develop a dynamic and marketable website
Produce and execute an online marketing campaign strategy
Produce an engaging and relevant marketing video.
“After being referred to Marketing Empire and having an initial consultation, I was impressed with their forward-thinking and cost-effective ideas to produce tangible results for our business. We have strong local competition in a relatively niche market for pool construction, and only after 6 months, we were seeing over 10 new enquiries via our website, through the clever online marketing that marketing Empire had implemented, including ranking our website high on Google for some very competitive phrases and driving more targeted prospects to us. More enquiries have led to a lot more sales, which has also meant having to grow our staff to cater for the new projects. A fresh, clean, modern new face to the business, with a clever long-term marketing strategy to back it up – I really couldn’t be more pleased and have already referred a few old friends to Marketing Empire.”
– Vaughan Turney,
Director of www.AscotPools.co.uk