Client-based versus product-based marketing: Which one wins the game and how do you utilise it for growing your business?

  Do you ever wonder why people drink Starbucks coffee? Whilst it tastes great, is it really worth £3-£4 per cup? Perhaps. Although, perhaps it’s because in addition to the coffee, Starbucks offers its clients less tangible benefits to enjoy in addition to its beverages. Along with that caffé latte, you also get to hang…

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Five Elements Essential to Building Brand Loyalty

This week we’re going to focus on ways that companies on a small-business budget can use big-business strategies to help build brand loyalty. We’re going to look at some major global players, like Apple, Samsung and Amazon, and we’re going to analyse what sets them apart from the competition and how their marketing strategies have helped to build loyalty among their customers.

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