Shoestring Marketing for Your New Business

New businesses operate at a distinct disadvantage in a marketplace dominated by well-established enterprises. Restricted capital, limited experience and an unproven product are among the factors that can hamper upcoming businesses. However, marketing is a critical component of small business success, and it’s something you can do even on a shoestring budget. 1. Build relationships.…

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Branding vs. Marketing: What’s the Difference?

  New entrepreneurs often have a tendency to confuse marketing with branding. To their credit, both facilitate their consumers’ passage from one stage of the selling cycle to the next. Unfortunately, the success of any advertising campaign relies upon strategy – for which the ability to compartmentalize the various forces at play, like marketing and…

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