3 Ways Newsworthy Press Releases Can Help Your Business Build Trust and Generate Leads

Every business, no matter what their size or industry, can develop a public relations strategy that includes marketing strong, newsworthy articles to help build credibility and trust with their current clients, as well as help their business generate more leads through word-of-mouth marketing. In this digital age, with information instantly available to current and potential…

The Seven Deadly Signs of a Micromanager

Are you a micromanager? Whilst you may think of yourself as a hands-on, detail-oriented professional, your employees may see you as an office ogre with serious control issues. Before you blame your employees for another missed deadline, ask yourself the following 7 questions: 1) Do you need to know what everyone is doing every minute…

Build an Effective Team With These Great Tips

Michel Jordan once said, “Talent wins games, but teamwork and intelligence wins championships.” Jordan’s statement works on the basketball court, but does it also work at work? Definitely. Coworkers who spend their days fighting imaginary fires rather than working towards a larger, grander goal, such as a metaphorical championship, quickly burn out. The best way…

How To Create Show-Stopping Content

There’s a lot of talk about how important it is to ‘create great content’, but what exactly does that mean? Content, boiled down to the basics, is really just information. Information like how to do something or where to purchase a product or why you should behave a particular way. Whether you intend to entertain,…

5 Great Tips for Retaining Valued Employees

High-performing employees are a hot commodity, and smart companies do what they can to retain them because these individuals are often considered to be worth their weight in gold. Replacing such an employee is difficult, and training that replacement can be time-consuming. Therefore, most employers are highly motivated to ensure that they don’t stray. The…