Do You Know the ROI of Your Marketing Campaign?

Business owners know how to keep detailed documentation on their finance and business processes, but often stumble when it comes time to doing the same with their marketing campaigns. The fact is that you have to track your marketing strategies to control the payback. Once you know what is being spent, how many customers are…

Don’t Just Be a Leader, Be the Leader Who Leads

Do you ever ask yourself, “What makes a leader great?” Or maybe you wonder, “Why do some people seem to have more influence than others?” Well, there are the standard answers: vision, drive, ambition… yaaaaawn. We’ve all heard those, and I’m sure we all know some bad leaders who have those skills but still fail…

Top 5 Viral Videos for Brands

So, October has been an interesting month for the team at Marketing Empire. Not least because we’ve spent the first 9 days of the month watching videos online! Why? Because we wanted to research some of the most impressive viral videos the Web has to offer, videos that brands have used to help build their…