‘Tis the Season to Be Shopping!

The holidays are just around the bend, and if you’re an online retailer, chances are, you’re all geared up and ready for the rush. One of the best things about the holiday shopping season is that retailers are often able to attract new customers that typically only online shop during this festive time of year.…

How To Become the Company People Like To “Like”

We all want to be the company that people “like”. We want them to “like” our posts, “like” our content and “like” what we do and who we are. So how do we effectively use social media channels to achieve this goal? Nielsen and Roper Reports indicate that, “92% of people say that the recommendation…

5 Metrics You Need To Be Analysing

Interpreting analytics is the most important part of any search engine optimization campaign. The problem is that most people don’t know which metrics are actually important. Knowing which ones to pay attention to can help you determine whether or not your campaign is working, and whether or not you should change course. 1. Page Bounce…

Is Native Advertising the Right Kind of Advertising for You?

There’s a buzzword flying around, and it has some people scratching their heads and others nodding in agreement. The buzzword is Native Advertising, and while the concept isn’t new, its growing popularity has more and more marketers paying attention. Recently, BIA/Kelsey released data indicating that by 2017, approximately $10 billion (or £6.2 billion) would be…

Has Your Devotion to Content Derailed Potential Sales?

The Internet abounds with content, content and more content. Companies all over the world are reaching out to their clients through blogs and social networks and online communities with “relevant” and “engaging” content. However, recent research from McKinsey indicates that many B2B customers feel a disconnect between what they really value or expect from content…

Tips to Help You Diffuse Rivalry in the Workplace

Rivalry in the workplace is nothing new. There are many employees who consider the office a competitive arena where they can conquer and subdue their opponents. The reasons for this vary but the result is the same: you’re forced to cope not only with all the challenges of the job but also with a co-worker…