Branding vs. Marketing: What’s the Difference?

  New entrepreneurs often have a tendency to confuse marketing with branding. To their credit, both facilitate their consumers’ passage from one stage of the selling cycle to the next. Unfortunately, the success of any advertising campaign relies upon strategy – for which the ability to compartmentalize the various forces at play, like marketing and…

Getting Started with Guerrilla Marketing

  The term guerrilla marketing was coined by Jay Conrad Levinson, a marketing guru who has written a number of books on the subject. To Levinson, guerrilla marketing is an attitude, not a specific set of tactics. His central message is that businesses of all sizes should use all means at their disposal to attract…

How to Improve Your SMS Text Messaging Marketing

  According to Portio Research’s Mobile Factbook 2013, the estimated number of mobile subscribers around the world would reach seven billion at the end of 2013. And by the end of 2016, the number of mobile subscribers is expected to reach 8.5 billion. Marketers who purposely ignores the growing number of mobile consumers are most…

4 SEO Strategies That Died in 2013

  If you look back at the past 10 to 15 years, the SEO basics haven’t changed a whole lot. Today, good content and quality backlinks still have a good chance of getting you in the top 10 on search engine results pages (more on backlinks later . . . ). Like any other year,…