Shoestring Marketing for Your New Business

New businesses operate at a distinct disadvantage in a marketplace dominated by well-established enterprises. Restricted capital, limited experience and an unproven product are among the factors that can hamper upcoming businesses. However, marketing is a critical component of small business success, and it’s something you can do even on a shoestring budget. 1. Build relationships.…

Get Your Giggle On With These Social Media Funnies

There’s a lot to be said for humor in social media because, really, who doesn’t like to laugh? Not only are humorous posts and tweets more memorable, but they tend to be liked and shared more often. They evoke emotion, and in the world of social media, that’s a good thing. However, rather than focusing…

7 Lessons You Learned As a Kid That Apply To Social Media

  There’s something to be said for those lessons you learned as kid. After all, you’re mum wasn’t kidding when she said, “One day you’ll thank me.” (Well, she might have been, but that remark just happens to be one of those prophetic statements that eventually comes true.) Interestingly, many of those lessons we learned…