50 FREE OR CHEAP BUSINESS ADVERTISING MARKETING IDEAS.

There are many ways to advertise without spending a lot of cash. Use these tips to your advantage. Modify them and make them your own. These are some cheap/free advertising ideas – you can incorporate these in to your day-to-day life, but for maximum response and coverage you should also integrate other marketing methods. Just…

Your Handy Guide to a Solution Selling Strategy

  Solution selling is a marketing strategy where a marketer focuses on the costumer’s “pain” and addresses it by tying the pain to the product or service. In essence, a marketer equates the value of the product to the customer’s pain. This type of marketing, when done properly with the right set of customers, often…

Go Viral With Pinterest: A How-To Guide

If you’re ready to drive more traffic to your website, increase your sales revenue, and gain new customers, there’s no better way to get started than through Pinterest. This easy-to-use website is one of the most popular social media sites for consumers, but it’s also free for businesses to use. Whether you’re trying to promote…

How to Successfully Promote a Mobile App

  Simply developing a mobile app for Android or iPhone is not enough. Promoting it effectively is one of the main ingredients to longevity and success. To do this, it’s important to understand how to market and promote your app. There have now been 50 billion mobile apps downloaded through Apple’s app store. Because of…

How to Become a Social Media Influencer

  A lot of people think that the title of social media influencer is an honour that is reserved for rock stars, major CEOs and movie stars. Fortunately, they are wrong. Anyone can achieve this highly coveted status with a lot of hard work and some savvy planning. Being regarded as an influencer is a…

How Online Video Influences Customer Purchasing Behaviour

  Even though the countless mobile devices and technologies available today are smart enough that people can simply tap their surface and pay for goods, 83 percent of respondents in a recent study said that although they went online to research a product they were interested in buying they ended up purchasing it at a…

The Power of Storytelling in the World of Business

  As you’ve probably noticed, the use of storytelling is a very powerful communication tool and has become a key component for many businesses when it comes to their content marketing approach. Most people have experienced or seen the use of a dramatic story in a TV commercial or customer testimonial, and a lot of…

The Seven Stages of the Marketing Funnel

  The most persuasive argument that a marketing department can muster for a larger budget is to demonstrate the aggregate impact of marketing upon revenue. Marketers can no longer disown responsibility for revenue. In fact, some estimates for the impact of marketing upon sales run as high as 70 percent. Sales and marketing must work…

5 Frightening Consequences of Poor Social Media Management

Social media makes it possible for businesses and individuals to communicate with each other on a very personal level and in a manner that instantaneous and often provides instant gratification. Barriers that once separated consumers and companies have been removed by this medium, providing immediate dialogue between users. However, with these restrictions out of the…