There’s something to be said for those lessons you learned as kid. After all, you’re mum wasn’t kidding when she said, “One day you’ll thank me.” (Well, she might have been, but that remark just happens to be one of those prophetic statements that eventually comes true.)
Interestingly, many of those lessons we learned as a child can also be applied to social media and content marketing, and we’ve made a list of these universal truths for you to think about:
1. Anyone you meet has the potential to be your friend – It’s always amazing and really kinda cool how kids just want to be friends with other kids . . . and it doesn’t matter who they are or where they come from. Whether you’re swinging on the monkey bars or schmoozing some bigwig, there’s friend potential in just about everyone you meet. Does this mean you’re destined for bffhood? No, but it does mean that you have endless opportunities to network, network, network, and with social sites like Facebook, LinkedIn and Twitter at the touch of our fingertips, these friends can be very helpful when it comes to increasing your social medial exposure.
2. Manners, manners… don’t forget to say please and thank you! Kindness really does matter. It mattered when you were a kid, and it matters now that you’re an adult. When asking for something on social media, don’t forget to say please; when a deed is done, don’t forget to say thank you.
3. Follow your gut. One of the great things about being a kid was you pretty much got to follow your gut whenever you felt like it. Consequences meant little because mom was there to bandage the ouchies. As an adult, we feel the weight of our decisions more fully, but this does not mean that the importance of following our gut is any less important. Instead, it means that we are more deliberate in what we do, but when it comes to the big things . . . go with your gut. You may make a mistake, and mom may not be there to patch things up, but each failure holds a lesson. So take it, learn from it and use it to help you get ahead.
4. Every caterpillar eventually becomes a butterfly. One of the most fascinating metamorphoses that occurs in nature is that of the caterpillar and its transformation into a butterfly. One moment the little critter is crawling along, and the next, he’s sprouting wings and flying off to explore the world. Social media and content marketing efforts are often like that little caterpillar, trudging along on the ground, until one day, they just sort of take off. So map out a plan and be ready for the big take off.
5. Think outside the box. Going viral is the aim for most social media efforts. We all want those “likes” and “shares”, but getting them requires some creative thinking – thinking that is outside the box. Check out what your competition is doing. What’s working for them? Take what you learn and then be creative. You’re only limited by imagination.
6. Just because everyone’s jumping off a bridge doesn’t mean you have to too! It’s easy with social media to want to do what everyone else is doing (or at least what you think everyone else is doing), but don’t be afraid to be original. Infuse your social media campaigns and your content marketing efforts with a little home-grown personality. Set yourself apart, and show your customers why they should pick you and not the other guy selling his wares down the street.
7. A little dirt never hurt. This was true as a child, and it’s true now. Don’t be afraid to get down in the trenches and work hard. Spend the time cultivating contacts. Ask for help to spread the news about your business. Go with your gut, and set plans in action.